Contents

Year in review

AEC overview

Report on performance: Program 1.1 Electoral roll management

Report on performance: Program 1.2 Election management and support services

Report on performance: Program 1.3 Education and communication

Management and accountability

Financial statements

Appendices

References

Program 1.3 overview

Updated: 18 October 2011

On this page:

Structure

In 2010–11, Program 1.3 comprised three deliverables, as shown in Table 27.

Performance

New initiatives among the AEC's education and communications activities in 2010–11 included:

  • the AEC's first targeted digital advertising campaign,
  • a redeveloped Internet home page with entry points and customised information for the needs of various users,
  • a pilot of the conduct of 'parallel elections' in two secondary schools, and
  • a pilot program of workshops for culturally and linguistically diverse (CALD) groups in the 10 electorates that had high rates of informal voting at the 2007 federal election.

The bulk of the AEC's communication activities related to the 2010 federal election. The main elements were the election time advertising campaign, media and public relations activities, the website (including the Virtual Tally Room), and call centre and email information services.

The AEC also delivered ongoing activities such as the School and Community Visits Program, the National Electoral Education Centre, public enquiry services and information materials. Support was also given to reinforcing the AEC's enrolment messages, for example through the enhancement of Continuous Roll Update letters and the delivery of documents under the communications framework to encourage people to enrol or update their enrolment address details when moving house (discussed in more detail in the report on performance for Program 1.1).

Table 27 Objective and deliverables of Program 1.3
Objective Informed Australians through the provision of information services on electoral matters
Deliverables Electoral education Communication strategies and services Community strategies
  Continue to deliver a variety of electoral education services.

Greater use of online technology to deliver supporting resource material.

Collaborate and partner with other government and non-government instrumentalities in the delivery of quality civics education.
Develop the AEC's communication strategy to support its conduct of the next federal election.

Make greater use of contemporary technology to deliver modern products and services in line with community preferences for more online services.
Implementation of the Indigenous Electoral Participation Program.
Performance report Electoral education Communication strategies and services Community strategies

Outlook

To support Program 1.3 in 2011–12, the AEC will continue to deliver education activities through the National Electoral Education Centre and Your Vote Counts teacher development program, and to develop new education materials.

Planned work includes changing the focus of the School and Community Visits Program, to deliver:

  • authentic elections in schools, for example through the conduct of student representative council elections – this will incorporate strategies to develop skills within schools so that schools can independently conduct authentic elections; and
  • tailored community education workshops, to address high rates of informal voting in CALD communities.

The AEC will also:

  • develop learning modules for teachers rolling out the national curriculum in history, focusing on electoral history,
  • develop and deliver a program of activities to commemorate the 100th anniversary of the introduction of compulsory enrolment and the fiftieth anniversary of the entitlement of all Indigenous Australians to enrol to vote at federal elections and referendums, and
  • maintain capacity of communication services in preparation for federal elections and referendums.