In 2010–11, Program 1.3 comprised three deliverables, as shown in Table 27.
New initiatives among the AEC's education and communications activities in 2010–11 included:
The bulk of the AEC's communication activities related to the 2010 federal election. The main elements were the election time advertising campaign, media and public relations activities, the website (including the Virtual Tally Room), and call centre and email information services.
The AEC also delivered ongoing activities such as the School and Community Visits Program, the National Electoral Education Centre, public enquiry services and information materials. Support was also given to reinforcing the AEC's enrolment messages, for example through the enhancement of Continuous Roll Update letters and the delivery of documents under the communications framework to encourage people to enrol or update their enrolment address details when moving house (discussed in more detail in the report on performance for Program 1.1).
|Objective||Informed Australians through the provision of information services on electoral matters|
|Deliverables||Electoral education||Communication strategies and services||Community strategies|
|Continue to deliver a variety of electoral education services.
Greater use of online technology to deliver supporting resource material.
Collaborate and partner with other government and non-government instrumentalities in the delivery of quality civics education.
|Develop the AEC's communication strategy to support its conduct of the next federal election.
Make greater use of contemporary technology to deliver modern products and services in line with community preferences for more online services.
|Implementation of the Indigenous Electoral Participation Program.|
|Performance report||Electoral education||Communication strategies and services||Community strategies|
To support Program 1.3 in 2011–12, the AEC will continue to deliver education activities through the National Electoral Education Centre and Your Vote Counts teacher development program, and to develop new education materials.
Planned work includes changing the focus of the School and Community Visits Program, to deliver:
The AEC will also: