Under s.311A of the Commonwealth Electoral Act 1918, the AEC must report annually on its use of advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising organisations.
Table 49 gives particulars of payments of $11 200 or more, GST inclusive, that the AEC made to such agencies in 2010–11.
During 2010–11, no advertising campaigns were undertaken.
|Agency type||Agency name||Details||Amount ($)|
|Advertising agency||BMF Advertising||To assist planning of advertising for the 2010 federal election||854 631|
|Market research organisation||Ipsos-Eureka||To provide qualitative and quantitative market research services||500 247|
|Media advertising organisation||Adcorp||To provide media placement on non-campaign advertising||1 433 071|
|Universal McCann||To provide media placement on campaign advertising||8 893 960|
GST = goods and services tax.
Note: No payments of $11 200 or more were made to polling organisations or direct mail organisations.