Year in review

AEC overview

Report on performance: Program 1.1 Electoral roll management

Report on performance: Program 1.2 Election management and support services

Report on performance: Program 1.3 Education and communication

Management and accountability

Financial statements



Appendix E - Advertising and market research

Updated: 19 October 2011

Under s.311A of the Commonwealth Electoral Act 1918, the AEC must report annually on its use of advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising organisations.

Table 49 gives particulars of payments of $11 200 or more, GST inclusive, that the AEC made to such agencies in 2010–11.

During 2010–11, no advertising campaigns were undertaken.

Table 49 Payments, $11 200 or more (GST inclusive), on advertising and market research, 2010–11
Agency type Agency name Details Amount ($)
Advertising agency BMF Advertising To assist planning of advertising for the 2010 federal election 854 631
Market research organisation Ipsos-Eureka To provide qualitative and quantitative market research services 500 247
Media advertising organisation Adcorp To provide media placement on non-campaign advertising 1 433 071
Universal McCann To provide media placement on campaign advertising 8 893 960

GST = goods and services tax.

Note: No payments of $11 200 or more were made to polling organisations or direct mail organisations.