Under s.311A of the Commonwealth Electoral Act 1918, the AEC must report annually on its use of advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising organisations.
Table 54 gives particulars of payments of $11 200 or more, GST inclusive, that the AEC made to such agencies in 2009–10.
During 2009–10, no advertising campaigns were undertaken.
|Agency type||Agency name||Details||Amount ($)|
|Advertising agency||BMF Advertising||To assist planning of advertising for the next federal election||165 703|
|Market research organisation||Ipsos-Eureka||To provide qualitative and quantitative market research services||125 900|
|Haystac||To provide market research services for the fee-for-service elections area||27 273|
|Media advertising organisation||Adcorp||To provide media placement of non-campaign advertising||1 128 257|
|Universal McCann||To provide media placement of campaign advertising||11 938|
GST = goods and services tax
Note: No payments of $11 200 or more were made to polling organisations or direct mail organisations.