Year in review

AEC overview

Report on performance: Outcome 1

Report on performance: Outcome 2

Report on performance: Outcome 3

Management and accountability



Financial statements

Appendix E – Advertising and market research

Updated: 25 November 2010

Under s.311A of the Commonwealth Electoral Act 1918, the AEC must report annually on its use of advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising organisations.

Table 54 gives particulars of payments of $11 200 or more, GST inclusive, that the AEC made to such agencies in 2009–10.

During 2009–10, no advertising campaigns were undertaken.

Table 54 Payments, $11 200 or more (GST inclusive), on advertising and market research, 2009–10
Agency type Agency name Details Amount ($)
Advertising agency BMF Advertising To assist planning of advertising for the next federal election 165 703
Market research organisation Ipsos-Eureka To provide qualitative and quantitative market research services 125 900
Haystac To provide market research services for the fee-for-service elections area 27 273
Media advertising organisation Adcorp To provide media placement of non-campaign advertising 1 128 257
Universal McCann To provide media placement of campaign advertising 11 938

GST = goods and services tax

Note: No payments of $11 200 or more were made to polling organisations or direct mail organisations.