Under s. 311A of the Commonwealth Electoral Act 1918, the AEC must report annually on its use of advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising agencies.
Table 46 gives particulars of payments of $10 900 or more, GST inclusive, that the AEC made to such agencies in 2008–09. The AEC made no payments to polling organisations or to a campaign advertising media advertising agency in 2008–09.
|Agency type||Agency name||Details||Amount ($)|
|Advertising agencya||BMF Advertising||To assist planning of advertising for next federal election||15 995|
|Market research organisation||Instinct and Reason||To focus test enrolment promotional materials||12 000|
|Direct mail organisationb||Computershare||To sort and mail direct mail information material||17 522|
|Media advertising organisation||hma Blaze||To provide non-campaign advertising||1 012 464|
a Creative advertising agency contracted to the AEC for the next federal election.
b Includes organisations that handle the sorting and mailing out of information material to the public. The cost reported includes only the amount paid to the organisation and not the cost of postage or production of the material sent out.